2008-01-23

The End of the Music Industry?

From Robert Thompson's Daynotes Journal:
It seems that others, including the music industry itself, are finally catching on to what I've been saying for at least ten years. The music industry is dead, gone beyond any hope of salvage. The glory days are gone for good, killed by the Internet eliminating the artificial scarcity upon which the industry depended. The era of "superstar" musicians and groups is giving way to a new era in which many more musicians and groups will find a wider audience, while the platinum-plated superstars of the past find themselves earning middle-class incomes. Even The Economist is now sounding the death knell of the music companies: "IN 2006 EMI, the world's fourth-biggest recorded-music company, invited some teenagers into its headquarters in London to talk to its top managers about their listening habits. At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there." The music industry is now well into its death spiral. CD sales have been declining year-on-year for years, and are now falling month-on-month. Fewer CDs being sold means retailers allocate less shelf space to CDs, which in turn means still fewer CDs will be sold, and the shelf space will be further reduced in a spiral that ends only when CDs are allocated no shelf space at all. Electronic sales of single tracks can't make up for lost revenues from declining CD sales, and anyway electronic sales appear to have peaked and begun to decline in real terms. Most people simply aren't willing to pay much if anything for music any more, and that's never going to change. Musicians will still make a living, of course, just as they did before the music industry was born. They'll make their livings by touring, by selling branded gear, and by selling CDs and electronic tracks directly to the fans who want to support them financially. Good musicians will probably make no more than middle-class incomes, and in fact Internet distribution means that it's likely that more musicians will be able to make at least a modest living than have ever been able to do so in the past. But the days of the top 0.01% of musicians earning millions are rapidly drawing to a close, as are the days when the music "industry" was able to insinuate itself between the musicians and their fans, taking the lion's share of the income.

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