The Oprah Club

From S.M. Hutchens, writing at Touchstone - Mere Comments:

Whenever Oprah Winfrey comes out with a new book club selection, we at the public library know it within twenty seconds. This is no exaggeration. The Oprah books are, of course, favored almost exclusively by women. Middle-aged white women comprise the largest group of fiction readers. I expect them to be reading the kind of stuff she recommends, even without her recommendation. What happens when Oprah selects is that the huge number of them who are currently reading Danielle Steel or Sue Grafton or Nora Roberts are alerted to another woman-type fiction book and all crowd over to the lee rail of that particular literary ship to get sight of something they might otherwise have passed over, since the Oprah books are typically not mere entertainment, but entertainment salted with cracker-barrel philosophy that helps them feel, well, whatever it is that Oprahites need to feel.

Her audience (as I can see it from where I sit) is interesting in that she seems to range considerably outside this group of typical fiction readers to younger women, non-whites, and the less-educated. If mere literacy is a societal value, then Oprah certainly encourages it, and deserves every bit of lionessization that American Library Association types can lavish on her.

Mere literacy has no value in itself. It is worthy only as the servant of virtue. The virtues of Oprahism, however, appear to be subordinate to, and ordered by, the prime virtue of self-realization and self-actualization rather than that of finding the self by losing it in sacrificial service to others, subject to the will of God. Its heroes tend to be Prometheans injured by, and in defiance of, the Traditional Moral Order (let us all weep for them a bit), lap-christs for the entertainment of silly women. Oprahism, to be sure, is chock-full of "virtues," but the order in which they are placed relative to one another in the scheme of the whole makes the phenomenon a veil of evil.