About 3-2-1 Launch by Hashrocket

Hmm. A lot to think about in this post about the development philosophy and methodology of Obie Fernandez' new company Hashrocket. And to learn from. And, if possible, to apply personally.

...my new startup company named Hashrocket. (We are named after the ubiquitous key/value => operator in Ruby.) One of our two principal offerings is called 3-2-1 Launch...

We ... came to the conclusion that a span of 3 days is just enough time to get a new project off the ground - enough to nail down some distinguishing functionality, without sacrificing quality and good looks. Of course, it's not applicable to all projects -- our team of developers is 4-6 people (mostly working in pairs) which limits the amount of complexity we can tackle in one 3-day iteration (which we've taken to calling "orbits").

Here's a quick list of factors that empower us be ultra-productive in 3 days:

• Expertise in Ruby, Rails and BDD (using RSpec)
• Heavy automation of common tasks (pretty much anything repeatable is automated, including our initial application bootstrap which includes basic functionality such as authentication)
• Smart use of web services such as Amazon's EC2 and S3
• Reliance on Rails-based web 2.0 tools such as Basecamp, Highrise, Lighthouse, and Beanstalk

The 3 scheduled days (always Mon-Wed) refers strictly to implementation work, specifically the first iteration, ending with a public release of the software. Prior to the 3 days, our contract specifies a time period of 3 weeks during which we agree on detailed specification ... and high-fidelity mockups. What we're looking to achieve is a high level of confidence that we'll be able to launch in 3 days, and that necessarily involves locking down requirements prior to implementation. We've talked about an abort mechanism if anybody on the team thinks we're not going to achieve a successful launch (unveiling) on Thursday. If an abort were to occur, we'd postpone the launch for the next available date (probably the following week) at no additional charge to the client.